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The Project: All aspects of the Shape Up's signing and interior graphics were carefully coordinated to create a strong and consistent look and to maximize the logo. The Application: ( Left to right ) The exterior sign is fabricated out of a gloss black acrylic with a mat white acrylic logo, logotype and lettering. The official Shape Up logo colors are gloss silver and mat black. These colors are reflected in the wall relief which utilizes a simulated chrome and a mat black acrylic. The directory and member services area also uses the simulated chrome along with other laminates. |