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The Assignment: Develop a strong central identity for a promotional program with multiple components. One aspect of the promotion targets retailers and the other targets the consumer. The retail sales kit presents product benefits to the retailer and illustrates how Atari's rebate program will give customers an incentive to buy. The point of sale display informs customers of the rebate program and is a dispenser for free Real Sports stickers. T-shirts, banners and hats are additional customer incentives. The Solution: Numerous graphic approaches are explored. The above logotype is selected for its ability to unify all the elements with its bold signature and ability to adapt to all of the program's elements. The Application: Dealer sales kit including product sales sheets, counter display, hat, t-shirt, banner. |