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The Assignment: To position Compupro more effectively by giving its corporate signature a more contemporary look. In addition we were to give all of Compupro's sales materials a much more timely and distinctive look. The Solution: In the process we explored a range of visual solutions ranging from modest logotype revises to completely new logotypes. A focus group provided important feedback on the impression consumers received from the current logotype as well as the company's name as it related to the market and its products. The Application: The revised logotype was applied to all corporate communications, product sales and merchandising materials and the new trade show exhibit we designed for Comdex. |