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The Assignment: To create a strong visual theme that would unite posters and a standing display. For customers waiting in line, the display would provide a novel, seasonal amusement. The Solution: Two visual concepts presented Santa and the theme title in very different ways. One design was conservative but quite colorful and the other was the one pictured above. We were quite surprised when the client picked the more radical design which incorporates the Art Nouveau styling. There was no doubt about the impact that the programs identity had on customers. The combination of Nouveau style type and the illustration was bold, festive and attention getting. The Application: The design was used on large posters displayed on windows and inside the branches. The standing floor display was as unique as the concept of signing the world's longest letter to Santa. The displays had a large built in roll of paper which was formatted as individual letters to Santa. Customers had a great time with this promotion which added to the Holiday spirit Some of the requests were fun to say the least! |