The cornerstone of every company's promotional outreach is a solid corporate identity. The type of identity, or image, ( often referred to as the corporate signature ), varies with the unique characteristics of the company, its product and audience.
Identity / image issues are not exclusive to the company, but also impact product,
product promotions, and promotional events. For this reason and because there are so many
parallel issues in all areas of image development, we include examples of imaging solutions
for the following categories.
