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The Assignment: People Inc. provided "human empowerment" consulting services to corporations and individuals of all ages. Our goal was to create a logo/symbol that would express an important aspect of the client's service capability that would relate on a personal level. It was also our intention to produce an image and support materials that would position this new company among the leaders in their respective industry. The Solution: The selected design expressed the important human factor and the silhouettes depicts the varying age groups that the company served. The Application: Training/seminar materials, a poster and other communications. The seminar cover ( center ) created a very enthusiastic response. It was printed in a matte silver foil on a metallic cover weight paper. |