The four primary goals of all sales incentive programs are to, 1. create a catchy program name, 2. get the sales team's attention, 3. peak their interest, and, 4. offer incentives that make them want to participate. The program's initial promotional vehicle has got to be unique; something that they haven't seen before. These assignments are both challenging and a lot of creative fun. At John Kuzich & Associates...creative ideas abound!
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Wells Fargo Bank's "No Nonsense Incentive" program, Equitec's "Picture Yourself There" incentive program.