CAN 17 - "The Proof Is In The Harvest"
Chevron Fertilizer's Positioning Statement & Direct Mail Program


Unopened Dealer Kit Partially Opened Kit The Opened Kit
The Crop Specific T-shirts The Complete Dealer Kit Product Sheet


Above: LEFT TO RIGHT: The dealer kit unopened, the box opened, the crate opened, the t-shirts, the contents of the kit including product benefit sheets, the benefit sheet for tomatoes.


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