Strategic Site Planning Connectivity, Site Hosting & Domain Issues Web Site Creation Site Networking In Search Engines & Directories Site Promotion Ongoing Site Management & Updating Ongoing Site Development Consulting These service areas are prioritized and listed below in the order that they appear in our web site development process. STRATEGIC PLANNING PHASE ONE: - RESEARCH & ANALYSIS - This most important phase includes client and competition information gathering, review & market position analysis. We set goals, determine the site's performance characteristics, identify content and lay out the content's distribution. The result is a web site flow chart which will serve as our project road map and also enables us to create a much tighter cost estimate based on our knowledge of the amount and type of content and the number of interactive enhancements. Such enhancements would be the delivery of audio or video files in RealAudio, Quicktime and other formats, Shockwave movies, chat, guest book, message boards or other custom applications, online forms utilizing CGI scripting or interactive PDF documents, online ordering with secured transactions and so on. Return to service list PHASE TWO: - WEB SITE CONECTIVITY - Different clients have different needs and different types of web sites have their own unique needs. Issues looked at are internal or external site hosting, database development - maintenance and possible co-location. If the client's needs are to set up an inhouse capability, we develop a system and costing model for review. If a client's connectivity needs are external, we facilitate their internet connection with the right service provider and consult in the selection and processing of their domain name. This Phase Two planning segment is also an important part of the project's budgeting process. Return to service list WEB SITE CREATION PHASE ONE: - DESIGN DEVELOPMENT - Every client is anxious to know what their site design will look like and often want to speculate about that early on. We don't begin to conceptualize visual solutions until we have done a very thorough evaluation of all of the client's main competitors. By carefully evaluating what the competition has done and what has worked for them and what hasn't, we can then determine how to best structure our client's site to give them the advantage. The web site format must maximize the client's communication, marketing & promotional objectives. It must also be consistent with their company or product image and present their company and, or, product logos in a manner that is consistent with their other media. Clients may elect to see one or several design approaches depending on their budget. Several styles may be presented for consideration in the creation of the main home page graphics, primary section headers, icons and button bars. Some styles of art, design or photography require specialized freelance talent and costs will vary with the creative source and the complexity of the imagery involved. Return to service list PHASE TWO: - PRODUCTION - Production flows in three distinct areas. One is in the development of final copywriting, forms development, photography and artwork such as icons, section headers etc. The other is in the web site's "coding". The coding of a site provides the fabric that weaves all of the various components together and makes it work in real-time. The third is in the development and implementation of server-side applications required for Real Audio, chat, e-commerce, etc. This phase is completed after the site has been extensively tested on our live test site, after which it is sent to the client's server site for a second phase of tests and the official online site launch. Return to service list SITE NETWORKING - We facilitate the listing of the client's web site in all appropriate search engines and Internet directories. Site networking is an ongoing process. Return to service list SITE PROMOTION - Site promotion can involve online and offline promotional techniques. The promotional needs and techniques vary from client to client and the type of audience. Online promotion can take the form of an online press release to relevant news groups or an e-mailing list of the client's audience. Traditional press releases can be created for media. A third area of site promotion is in the creation of custom web promotional items that are placed in a store location or given to customers. Return to service list ONGOING SITE MANAGEMENT AND UPDATING - Clients and site creators must be very pro-active in the process of adding new content and enhancements to a site. Sites must also be carefully and constantly monitored to insure performance. We provide a regular maintenance schedule for our client's individual needs. Site updates are completed within 24 hours, and time sensitive updates can be implimented immediately. All site updates are tested on our test site before being transfered to the client's server site. Return to service list ONGOING SITE DEVELOPMENT As our client's exclusive web site developer, we are engaged in an ongoing process of site development as needed. On-going development is essential to the site's success as an extension of the client's overall marketing plan. Internet exclusive components can be created to add value for the audience and in-turn builds site traffic. The most basic and effective approach is to build an online community by identifing site enhancements that are meaningful and beneficial to a particular audience. Return to service list CONSULTING - We consult with our clients on an ongoing basis on all related issues. Internet communications and marketing as well as the technologies that drive them, are developing at breakneck speed. It is difficult for most people in "the trade" to keep up with it all, and clients are at a real disadvantage in this area. We consult with our clients on emerging technologies as well as the many offers that are presented to some of our clients which involve partnering with content providers etc. We review and qualify these opportunities to determine which will be of real benefit to our client. There is a lot of hype and junk out there. So we do the leg-work, get the answeres and present only the quality opportunities. Return to service list
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